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Search Engine Optimization Techniques

January 27th, 2009

My introduction to search engine optimization started in London a few years back and, after experimenting with Web Position Gold, I honed these skills to attain very good results in promoting clients' websites. Later, I discovered that link building was a necessary but highly tedious monthly process. This I still do to an extent, but today I am increasingly drawn to article writing as the medium for promoting both ourselves and our clients in the world of Web 2.0.

As a former sub-editor for a number of publications in London, it is quite a stimulating pastime to research subjects that interest me. It is also as a valuable means of gaining exposure for our sites. So this year I will be writing for ourselves and our clients through submitting relevant articles to high PR websites; each will then provide us with valuable one-way links.

Also, these articles will appear in the WordPress section of our website so as to syndicate the information further via our RSS feed. As an aside, Google's Adsense has been added to WordPress and I am keenly aware that the use of high-paying keywords could see some additional rewards for our efforts ― 'search engine optimization' ranking amongst the top performers.

According to www.weird-websites.com the top ten keywords are: 1) 213,259 paris hilton 2) 155,497 google 3) 124,016 yahoo 4) 121,086 ebay 5) 96,264 eminem 6) 96,262 britney spears 7) 94,014 mapquest 8) 93,708 tsunami 9) 90,841 girls 10) 90,334 89.com

So, submissions have almost been suspended to the free directories and our monthly SEO programme is now much more focused on article writing. They are not intended to only have SEO value; they are being written to provide readers with relevant and interesting content that may not be commonly available elsewhere.

There seem to be a plethora of e-zines out there that accept articles from writers, but I am concentrating on making submissions to the following list that have PR rankings of 7 thru 5: http://www.ezinearticles.com - PR7 http://www.lilengine.com - PR7 http://www.webpronews.com - PR7 http://www.articlecentral.com - PR7 http://www.web-source.net - PR7 http://www.articlecity.com - PR6 http://www.goarticles.com - PR6 http://www.businessknowhow.com - pr6 http://www.articleCity.com - PR6 http://www.buzzle.com - PR6 http://www.web-source.net -PR6 http://www.xongoo.com - PR6 http://www.zinos.com -PR6 http://www.constant-content.com - PR5 http://affiliate-marketing-forums.5staraffiliateprograms.com - PR5 http://www.submityourarticle.com - PR5 http://www.isnare.com PR5 http://www.authorconnection.com - PR5 http://www.articlealley.com - PR5 http://www.articlesfactory.com - PR5 http://www.articlefinders.com - PR5 http://www.ideamarketers.com - PR5

About the author: Media Director of V9 Design & Build (http://www.v9designbuild.com), providing both local and outsourcing web and SEO services: we provide both brochureware and custom-designed websites, with tasteful design and branding, professional design and build, proven and successful SEO and e-marketing, e-commerce-driven database integration and content management systems.

Author: John Sylvester

 

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Being a webmaster is a much more important job than most companies would dare admit. Webmasters are responsible for the company web presence on every level, from the website copy to the web and email server administration. Additionally, webmasters are often tasked even more duties that should be considered unrelated responsibilities for the position of webmaster. These extra duties often will include online as well as offline promotion and marketing, search optimization, advertising, application programming, graphic design and/or brand management. The role of the webmaster has grown over the years and webmasters need to grow with the company's expectations or the website will not succeed. For instance, it is easy to get banned from the search engines for not knowing the correct methods to use to optimize a website for a better results ranking from the search engines for any particular search phrase.

This is why Webmastery is here, not just to offer direction and assist webmasters, but to do so masterfully, as you expect of yourself, or as your company expects out of you.
 

Since I am an American and know only American English and SEO methods, I specialize in American Webmastery. Hence the domain name, Webmastery.US.
 

However, please note that often both sides of the coin are presented here. Some webmasters swear by Linux and we offer articles by such authors to give insight to their creativity. Others are die-hard Microsoft software fans and use Windows based servers. Despite the bias, each system has its own advantages, and such articles are reprinted here for their positive contribution to those platforms, not to enforce their bias. It is we that have to make the final analysis.
 

This difference is even more apparent when I am showcasing and promoting white hat SEO (search engine optimization) and a black hat SEO article is published here, which method if followed could get a website banned from the search engines. The reason I allow it a small platform is to showcase its apparent and obvious idiocy in contrast to white hat SEO techniques. And as I cannot edit these articles in order to correct them, I let their illogicality and stupidity stand on their own for a time without any edits. But in case their spaminess is not apparent, I often do not let such articles stand long.
 

 


 

 

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