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Search Engine Optimization [SEO]

June 10th, 2010

Search Engine Optimization:

Search engines are by far the most common starting point for Internet users in their quest for finding information, products or services. Currently, there are 938 million people online throughout the world. This number is growing larger daily at an unprecedented rate. Internet studies now show that over 85% of the 938 million people online use search engines on a daily basis when theyâ''re surfing the Internet. With this in mind, it is no mystery why search engine optimization has become one of the hottest topics within Internet marketing. With 938 million people online, the amount of daily search engine traffic is staggering. For an individual or company who is thinking of marketing their products or services, the Internet can be a virtually limitless gold mine of potential customers. The Internet traffic originates from the major search engines and directories daily. Getting websites listed with the major portals is essential for success of any online venture.

Search engine Promotion has shown to deliver the highest ROI (return on investment) as compared to any other type of marketing, both online and offline. Traditional forms of advertising attempt to create a desire for a product or service with the potential customers, while search engines bring visitors to you that already have that desire, which can result in more sales conversions. SEO also has an affordable entry point and an effective way to promote your business online.

1. Web Site Research & Analysis

2. Web Site Optimization

a. Title & Meta Tags (Description, Keywords, etcâ'¦)

b. ALT Tags

c. Anchor Text

d. XML Site Map

e. Robots.txt File

f. Content Writing

g. Code Reconstruction & Compression

h. Site Indexing

i. FTP & Validations

3. Back Links (Preferred Campaign: BLOGS)

4. Web Site Submission to Search Engines

5. Web Site Submission to Directories (web)

6. Link Popularity Campaign

a. Reciprocal Links Campaign (Preferred)

b. Non-Reciprocal Links Campaign

c. One-Way Links Campaign

d. Link Exchange Campaign (Free & Paid Submissions)

e. FFA Links Campaign (Not Preferred)

7. Click-Through Popularity Campaign

8. Online Promotion Campaign (Yellow Pages, B2B, B2C, etcâ'¦.)

9. Web Site Ranking Report

Website: www.vsplashtechworks.com

Search Engine Optimizer: Gnan Sunder

Search Engine Optimizer & Online Marketing Consultant Hyderabad [India]

Author: Gnan Sunder

 

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Being a webmaster is a much more important job than most companies would dare admit. Webmasters are responsible for the company web presence on every level, from the website copy to the web and email server administration. Additionally, webmasters are often tasked even more duties that should be considered unrelated responsibilities for the position of webmaster. These extra duties often will include online as well as offline promotion and marketing, search optimization, advertising, application programming, graphic design and/or brand management. The role of the webmaster has grown over the years and webmasters need to grow with the company's expectations or the website will not succeed. For instance, it is easy to get banned from the search engines for not knowing the correct methods to use to optimize a website for a better results ranking from the search engines for any particular search phrase.

This is why Webmastery is here, not just to offer direction and assist webmasters, but to do so masterfully, as you expect of yourself, or as your company expects out of you.
 

Since I am an American and know only American English and SEO methods, I specialize in American Webmastery. Hence the domain name, Webmastery.US.
 

However, please note that often both sides of the coin are presented here. Some webmasters swear by Linux and we offer articles by such authors to give insight to their creativity. Others are die-hard Microsoft software fans and use Windows based servers. Despite the bias, each system has its own advantages, and such articles are reprinted here for their positive contribution to those platforms, not to enforce their bias. It is we that have to make the final analysis.
 

This difference is even more apparent when I am showcasing and promoting white hat SEO (search engine optimization) and a black hat SEO article is published here, which method if followed could get a website banned from the search engines. The reason I allow it a small platform is to showcase its apparent and obvious idiocy in contrast to white hat SEO techniques. And as I cannot edit these articles in order to correct them, I let their illogicality and stupidity stand on their own for a time without any edits. But in case their spaminess is not apparent, I often do not let such articles stand long.
 

 


 

 

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