Agressive Linking Strategies Help To Get Your Site Noticed
A good link building strategy has become an essential part of
search engine marketing and positioning. It has been the topic
of many web conferences around the world for quite some time now.
At the recent webmaster world search conference, Bruce Clay
suggested what he called aggressive linking campaigns, be
instigated following a few basic guidelines. He suggested that
many uneducated link builders do foolish linking into multiple
domain networks, which are all hosted either on the same server,
or simply buy links from a series of sites hosted within a
single C block of IP addresses. Bruce advised gaining links from
a wide range of IP addresses that are hosted in different
places, and that this would replicate natural links that will be
gained over a period of time. This guideline was given as IP
address ' Different is Good.
With aggressive linking it is also advisable to vary the page
rank quality of those sites you want to link to you. Again
making things appear natural to the search engines. Be careful
to not only link to sites with a high page rank of 8 or 9. You
should also seek links from a good range of sites with both high
and low page rank values. This is especially the case for new
sites.
Some search engine optimisers recommend looking at your link
campaign from a purely scientific view. Basically you need to
find out what the visitors to your site are searching for, and
then find out which phrases convert to sales and then target
your link text towards these visitors. Once you have determined
your highest value phrases, you then apply those phrases in the
anchor text you request from your link partners. Using this
method allows you to request links based on the highest Return
Of Investment (ROI), as well as appearing natural to the search
engine spiders.
By applying the aggressive strategies above, you will attain a
linking campaign that is both relevant and highly targeted to
your main search phrases.
Jason
About the author:
Jason Morris is co-author, search engine optimization and
marketing consultant of Business
Phone Systems Direct. Specialists in the supply and
installation of business phone systems and accessories
Author: Jason Morris
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