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Website Promotion - The Power of Writing Articles

June 30th, 2009

I've been operating two small retail Websites for several years with modest success. Recently, I decided to branch out into a different area of e-commerce. I set up five different Websites at once and I wanted to find a way to obtain a lot of links to my Websites in a hurry. I wasn't interested in paying for promotion, and I don't care for the tedious process of exchanging links. On a lark, I typed the phrase 'unusual Website promotion techniques' into Google, just to see what sort of search results came up.

That search yielded mostly Websites for companies that were offering to promote Websites for a fee, but one link did catch my eye ' a site that mentioned writing articles to provide free content for Websites. I read the article on the Website and realized that I had found what I was looking for. This seemed to promise inexpensive, useful, fast results. I would write articles about topics that were relevant to my Websites and submit them to sites that would provide them to other sites that needed content. In exchange for this, I would receive a link back to my site. I decided to give it a try.

I did a search for 'free content' on the Web, and made a list of sites that accepted articles and offered 'live' links to the author's Websites. I wrote an article of 400 words or so, submitted it to several different free content sites and waited. In order to accurately judge the effectiveness of this technique, I used a version of my name that I generally do not use as my author name. That way, I could do searches for my name in search engines and be certain that all results related to articles I had written. I submitted my first article in the afternoon and I I did a search for my author name in Google the next morning. I was astonished to see that not only had my article been published by several sites, but my author name turned up in search results just fourteen hours after I had submitted the article!

Clearly, I was on to something. I began writing articles in earnest. It wasn't hard; as I am promoting seven different Websties, I had seven different topics to choose from. In the six weeks or so since I published my first article, I have written 60 more on topics relating to seven of my Websites. In that six weeks' time, the total number of links from external sites to my own sites has increased from 765 to 11302. The growth in the number of external links to my sites has been explosive, and I'm now getting daily traffic to each of my sites. In just six weeks, I have managed to obtain a level of traffic that previously took me more than a year to obtain through traditional Website promotion methods. If you have a knack for writing, submitting free content articles is a great, fast, effective Website promotion tool. I highly recommend it.

©Copyright 2005 by Retro Marketing. Charles Essmeier is the owner of Retro Marketing, a firm devoted to informational Websites, including End-Your-Debt.com, a site devoted to debt consolidation and credit counseling, and HomeEquityHelp.com, a site devoted to information regarding home equity loans.

About the author: ©Copyright 2005 by Retro Marketing. Charles Essmeier is the owner of Retro Marketing, a firm devoted to informational Websites, including End-Your-Debt.com, a site devoted to debt consolidation and credit counseling, and HomeEquityHelp.com, a site devoted to information regarding home equity loans.

Author: Charles Essmeier

 

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Being a webmaster is a much more important job than most companies would dare admit. Webmasters are responsible for the company web presence on every level, from the website copy to the web and email server administration. Additionally, webmasters are often tasked even more duties that should be considered unrelated responsibilities for the position of webmaster. These extra duties often will include online as well as offline promotion and marketing, search optimization, advertising, application programming, graphic design and/or brand management. The role of the webmaster has grown over the years and webmasters need to grow with the company's expectations or the website will not succeed. For instance, it is easy to get banned from the search engines for not knowing the correct methods to use to optimize a website for a better results ranking from the search engines for any particular search phrase.

This is why Webmastery is here, not just to offer direction and assist webmasters, but to do so masterfully, as you expect of yourself, or as your company expects out of you.
 

Since I am an American and know only American English and SEO methods, I specialize in American Webmastery. Hence the domain name, Webmastery.US.
 

However, please note that often both sides of the coin are presented here. Some webmasters swear by Linux and we offer articles by such authors to give insight to their creativity. Others are die-hard Microsoft software fans and use Windows based servers. Despite the bias, each system has its own advantages, and such articles are reprinted here for their positive contribution to those platforms, not to enforce their bias. It is we that have to make the final analysis.
 

This difference is even more apparent when I am showcasing and promoting white hat SEO (search engine optimization) and a black hat SEO article is published here, which method if followed could get a website banned from the search engines. The reason I allow it a small platform is to showcase its apparent and obvious idiocy in contrast to white hat SEO techniques. And as I cannot edit these articles in order to correct them, I let their illogicality and stupidity stand on their own for a time without any edits. But in case their spaminess is not apparent, I often do not let such articles stand long.
 

 


 

 

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