Black Hat SEO - What Never To Do Or Get Banned
While there are many legitimate skills in SEO there are also
those that can work but if you get caught using them the results
can be disastrous. When search engine optimization became an
issue many techniques were employed because at that point the
search engines used a much simpler algorithm. As these tricks
were used to exploit the simpler algorithms they were also
served to make them more advanced. Let's look at a few tricks.
Cloaking and redirects are methods whereby you show one page to
the search engine but a different one to the visitor. A redirect
merely brings visitors to one page and then sends them to
another page by refreshing the page with one on their site.
Cloaking involves fooling a search engine's indexer into
thinking that it is something else and getting the indexer to
send false information back to its boss.
Other techniques involve overloading metatags with keywords or
even hiding keywords in plain site on the webpage. A variation
on this technique is to shrink the keywords so that are too
small to be seen by the naked eye.
Using unrelated keywords is another trick especially when
combined with the above mentioned tricks. By using unrelated
keywords in this manner you can drive traffic to your site from
multiple sources.
Using an overly optimized landing page can also work. This is
not the same thing as a legitimate landing page. In this case
you use any and all methods to overly optimize a single and use
that to lead people to your site. This would involve using all
of the above methods for this one page.
The ultimate penalty for using the unscrupulous methods is
banishment from the search engines themselves. Be careful when
you employ these dark methods for fear of this punishment. Being
penalized is one thing but to not even be on a search engine in
the first place is your worst case scenario.
About the author:
AllianceLeads SEO is a Search Engine Optimization solutions
provider. With over 10 years experience dealing with high end
clients, Allianceleads SEO has a thorough understanding of
helping businesses compete successfully in the online world.
Visit http://www.AllianceLeads.com for more information
Author: AllianceLeads SEO
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Being a webmaster is a much more important job than most companies would dare admit. Webmasters are responsible for the company web presence on every level, from the website copy to the web and email server administration. Additionally, webmasters are often tasked even more duties that should be considered unrelated responsibilities for the position of webmaster. These extra duties often will include online as well as offline promotion and marketing, search optimization, advertising, application programming, graphic design and/or brand management. The role of the webmaster has grown over the years and webmasters need to grow with the company's expectations or the website will not succeed. For instance, it is easy to get banned from the search engines for not knowing the correct methods to use to optimize a website for a better results ranking from the search engines for any particular search phrase.
This is why Webmastery is here, not just to offer direction and assist webmasters, but to do so masterfully, as you expect of yourself, or as your company expects out of you.
Since I am an American and know only American English and SEO methods, I specialize in American Webmastery. Hence the domain name, Webmastery.US.
However, please note that often both sides of the coin are presented here. Some webmasters swear by Linux and we offer articles by such authors to give insight to their creativity. Others are die-hard Microsoft software fans and use Windows based servers. Despite the bias, each system has its own advantages, and such articles are reprinted here for their positive contribution to those platforms, not to enforce their bias. It is we that have to make the final analysis.
This difference is even more apparent when I am showcasing and promoting white hat SEO (search engine optimization) and a black hat SEO article is published here, which method if followed could get a website banned from the search engines. The reason I allow it a small platform is to showcase its apparent and obvious idiocy in contrast to white hat SEO techniques. And as I cannot edit these articles in order to correct them, I let their illogicality and stupidity stand on their own for a time without any edits. But in case their spaminess is not apparent, I often do not let such articles stand long.
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