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Ten Simple Web Design Principles

January 18th, 2010

Website design has become so complex, with scripting, and dynamic content and pulling content from RSS and ATOM feeds and Ajax enhancement and ad rotation and . . . and . . . and . . .

I've got a sticky note right on the lower right corner of my monitor. On it are four letters.

K-I-S-S

A glance at those four letters reminds me that there are many people who surf the web who have no clue what all the above stuff means. So I have to Keep It Simple, Stupid! I have to make sure that my website designs function no matter what the skill level happens to be of the person who is using the page. And any person doing web building, whether you're a hot New York Web Design Company or a one-woman web design boutique in East Jibippy PA better remember these ten simple website design principles.

* Each web page must have its purpose clearly stated. * Web Navigation must be clearly visible and easy to use. * Avoid clutter, distraction, and flashing/moving objects, and make things easy to find. * Business websites should have contact information easily visible. * Not everyone has broadband. Design it SLIM, and dialup users will love you. * Bells and whistles may be fun, but if a gadget or page element doesn't add necessary functionality, don't use it. * Not everyone can see well, so make the text contrast enough against the background, and run the page through a "colorblind filter" (http://colorfilter.wickline.org/) to check usability. * Because not everyone sees well, keep the text scalable, don't use fixed pixel or point sizes. * Keep page lengths "bite size", no more than two page-downs. * ALWAYS remember that the page user can override almost anything you do. Does your design scale and/or degrade well?

These ten simple website design principles can make the difference between a page that's easy to use and a page that surfers will click away from before it even finishes loading.

About the author: BJ Novack runs a web design boutique for small businesses and non-profit organizations, specializing in up to date, search engine friendly, templated, client-managed sites. http://kickasswebdesign.com

Author: BJ Novack

 

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Being a webmaster is a much more important job than most companies would dare admit. Webmasters are responsible for the company web presence on every level, from the website copy to the web and email server administration. Additionally, webmasters are often tasked even more duties that should be considered unrelated responsibilities for the position of webmaster. These extra duties often will include online as well as offline promotion and marketing, search optimization, advertising, application programming, graphic design and/or brand management. The role of the webmaster has grown over the years and webmasters need to grow with the company's expectations or the website will not succeed. For instance, it is easy to get banned from the search engines for not knowing the correct methods to use to optimize a website for a better results ranking from the search engines for any particular search phrase.

This is why Webmastery is here, not just to offer direction and assist webmasters, but to do so masterfully, as you expect of yourself, or as your company expects out of you.
 

Since I am an American and know only American English and SEO methods, I specialize in American Webmastery. Hence the domain name, Webmastery.US.
 

However, please note that often both sides of the coin are presented here. Some webmasters swear by Linux and we offer articles by such authors to give insight to their creativity. Others are die-hard Microsoft software fans and use Windows based servers. Despite the bias, each system has its own advantages, and such articles are reprinted here for their positive contribution to those platforms, not to enforce their bias. It is we that have to make the final analysis.
 

This difference is even more apparent when I am showcasing and promoting white hat SEO (search engine optimization) and a black hat SEO article is published here, which method if followed could get a website banned from the search engines. The reason I allow it a small platform is to showcase its apparent and obvious idiocy in contrast to white hat SEO techniques. And as I cannot edit these articles in order to correct them, I let their illogicality and stupidity stand on their own for a time without any edits. But in case their spaminess is not apparent, I often do not let such articles stand long.
 

 


 

 

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