Consistent Link Building
Adding too many backlinks in one go, particularly to a new website could be viewed as over optimization and the website may be penalized for its efforts. It must be remembered that search engines want to display the most relevant sites for any search and don't want their results distorted by new sites trying to buy their way to the top.
Over optimization aside, there are just not enough hours in the day to acquire the relevant links, both in terms of quantity and quality, not to mention variety, through one submission campaign.
As with any marketing campaign, link building needs to be steady and consitent. Building links on a regular basis avoids over optimization and is one way of showing the search engine that the site is going to be around for the long term and is likely to be regularly updated and kept relevant for its users.
Regular link building offers two other advantages - links with relevant keyword text and links from a variety of sources.
Links should always focus on relevant keywords and search phrases, but the most important of these may change over time, for example from link building to text link building. Regular submissions to directories can reflect these changes and ensure there is sufficient variety in keyword text linking to your site.
Links should also come from numerous sites, ideally as relevant as possible to the product or service you are offering. New sites, such as directories, are coming online at a rapid rate of knots and it is important to constantly check for new opportunities.
In summary, ensure you have a steady and consistent approach to your link building strategy.
About the Author
Holding Court is a search engine marketing business specialising in achieving high rankings in the natural search results through consistent link building campaigns.
