How To Make The Online Sales Copy For Your Website More
It has been said that the best online sales copy is one that
talks to your prospect as if you are in together in a
conversation.
But for some of my subscribers to my newsletter, they find it
difficult to accomplish. They say that it is hard to 'talk on
paper'. How can this be? My guess is that the training in school
did not provide much opportunity to practice on writing a
conversational piece of work.
Another guess is that there are tons of articles by copywriting
experts on writing screaming headlines but less help is
available on how to make the rest of your sales copy sound
conversational.
The solution that I propose is to speak to a recorder and have
what is recorded transcribed. Having said that, here are 30
short phrases that can possibly help you connect ideas on your
sales letter into one flowing conversation:
1.Are you kidding? 2.Just imagine' 3.What does this all mean for
you? 4.Don't you agree? 5.The tip of the iceberg is'. 6.Here is
what's in store for you' 7.Grab a cup of coffee, sit back and
relax. In the next 5 minutes, let me share with you'.. 8.You
need proof? 9.Think about it'. 10.The result after 2 weeks?
11.Having said that' 12.You may be asking'. 13.The reality is'.
14.Allow me to share my story' 15.Back to what I was saying'
16.Now, what was my first point about? 17.Hang on! Wait a
minute! 18.Make no mistakes about this' 19.Still not convinced?
How about I throw in a couple more freebies? 20.And the worst
part is'. 21.And the best part is'. 22.Your eyes playing tricks
on you? No, you read that right' 23.I dare say' 24.I assure
you'. 25.Want to know a secret? 26.I've just let the cat out of
the bag by sharing with you'.. 27.It's amazing, isn't it? 28.Do
you know what happenend? 29.And then' 30.Let me just recap
quickly here'
If you find the above 30 phrases useful, I suggest you bookmark
this article and any other great sales letters that you come
across. Keep these pieces in a separate folder. Whenever you
feel the need to, just open up this folder, lift these
'conversational phrases' and inject them into your very own
copy!
About the author:
Evelyn Lim is the publisher of weekly newsletter "Mapping You to
Success". She aims to equip her readers with skills to acquire
multiple sources of online income. To subscribe to her
newsletter, please visit http://www.e-BizMap.com . Or, read her
blog "Online home business journals from Singapore" at
http://www.EvelynLim.com for more information
Author: Evelyn Lim
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