Don’t Let Your Online Marketing Goal Revolve Only Around Page Rank
Companies seek a higher page rank on search results pages because they hope to attract more traffic to their websites and thus enhance their site's marketing potential. But for the purposes of Search Engine Optimization (SEO), focusing all their marketing efforts to achieve higher online visibility with one search engine, even though it is the most popular by far, can be counterproductive. Page Rank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages 'important'. Since most Web users use Google to find information on the Internet and Google's share of Internet searches continues to rise, many companies are inclined to focus their Internet marketing efforts on attaining page rank with the industry heavyweight. The new PageRank' section of the blog is intended to clarify some misunderstandings about the importance of page rank when certain keywords and phrases are entered into the search field of a search engine. Search Engine Optimization Journal, a Brick Marketing blog covering a spectrum of topics on the increasingly important field of Search Engine Optimization, has added a new PageRank' section to the website, promoting a broader understanding of what PageRank is and its relevance to Internet marketing. The term PageRank' is a patented trademark of Google, the most popular search engine on the Internet by a wide margin. Google's own definition of PageRank' states:
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Bergstrom-seo.com is an emerging SEO Company that delivers exceptional search engine visibility through its strategic Search Engine Optimization to its clients who are located around the world. Its services entail keyword-based content development, website optimization, strategic link building, and social media optimization.
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sarda Sheldon is a free lancer writer who writes article on various topics such as: online dating tips, dating advises, online marketing techniques etc.
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Being a webmaster is a much more important job than most companies would dare admit. Webmasters are responsible for the company web presence on every level, from the website copy to the web and email server administration. Additionally, webmasters are often tasked even more duties that should be considered unrelated responsibilities for the position of webmaster. These extra duties often will include online as well as offline promotion and marketing, search optimization, advertising, application programming, graphic design and/or brand management. The role of the webmaster has grown over the years and webmasters need to grow with the company's expectations or the website will not succeed. For instance, it is easy to get banned from the search engines for not knowing the correct methods to use to optimize a website for a better results ranking from the search engines for any particular search phrase.
This is why Webmastery is here, not just to offer direction and assist webmasters, but to do so masterfully, as you expect of yourself, or as your company expects out of you.
Since I am an American and know only American English and SEO methods, I specialize in American Webmastery. Hence the domain name, Webmastery.US.
However, please note that often both sides of the coin are presented here. Some webmasters swear by Linux and we offer articles by such authors to give insight to their creativity. Others are die-hard Microsoft software fans and use Windows based servers. Despite the bias, each system has its own advantages, and such articles are reprinted here for their positive contribution to those platforms, not to enforce their bias. It is we that have to make the final analysis.
This difference is even more apparent when I am showcasing and promoting white hat SEO (search engine optimization) and a black hat SEO article is published here, which method if followed could get a website banned from the search engines. The reason I allow it a small platform is to showcase its apparent and obvious idiocy in contrast to white hat SEO techniques. And as I cannot edit these articles in order to correct them, I let their illogicality and stupidity stand on their own for a time without any edits. But in case their spaminess is not apparent, I often do not let such articles stand long.
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