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Text Is King!

January 21st, 2009

Are you building your website? If so, STOP! Take a look at what you have done so far. How many images do you have? How much text do you have?

If your website has more images than text then you could be in trouble. Ask yourself these two questions

What are my visitors at my website for?

Chances are, your visitors cam to your website to find information on a topic or to answer a question. They probably didn't come to look at pictures (unless you run a photo gallery). Give your visitors what they want and they will keep on coming back.

Why did I put all these images on my website.

Now, this is not always true, but what I have found is that people put a lot of images on their website to make up for poor quality content. They think if they have a pretty looking website, people won't pay that much attention to the text. That is another wrong assumption that should never be made.

REMEMEMBER: People come to get quality content, and will leave if you don't provide any

REMEMEMBER: People come to get quality content, and will leave if you don't provide any

REMEMEMBER: People come to get quality content, and will leave if you don't provide any

If your website has more text than images, good for you, keep up the good work and good things will come to you.

About the author: James C. Micucci is the webmaster at Retro Webmaster. He is in the process of building one of the largest databases of questions and answers on the internet.

Author: James C. Micucci

 

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Being a webmaster is a much more important job than most companies would dare admit. Webmasters are responsible for the company web presence on every level, from the website copy to the web and email server administration. Additionally, webmasters are often tasked even more duties that should be considered unrelated responsibilities for the position of webmaster. These extra duties often will include online as well as offline promotion and marketing, search optimization, advertising, application programming, graphic design and/or brand management. The role of the webmaster has grown over the years and webmasters need to grow with the company's expectations or the website will not succeed. For instance, it is easy to get banned from the search engines for not knowing the correct methods to use to optimize a website for a better results ranking from the search engines for any particular search phrase.

This is why Webmastery is here, not just to offer direction and assist webmasters, but to do so masterfully, as you expect of yourself, or as your company expects out of you.
 

Since I am an American and know only American English and SEO methods, I specialize in American Webmastery. Hence the domain name, Webmastery.US.
 

However, please note that often both sides of the coin are presented here. Some webmasters swear by Linux and we offer articles by such authors to give insight to their creativity. Others are die-hard Microsoft software fans and use Windows based servers. Despite the bias, each system has its own advantages, and such articles are reprinted here for their positive contribution to those platforms, not to enforce their bias. It is we that have to make the final analysis.
 

This difference is even more apparent when I am showcasing and promoting white hat SEO (search engine optimization) and a black hat SEO article is published here, which method if followed could get a website banned from the search engines. The reason I allow it a small platform is to showcase its apparent and obvious idiocy in contrast to white hat SEO techniques. And as I cannot edit these articles in order to correct them, I let their illogicality and stupidity stand on their own for a time without any edits. But in case their spaminess is not apparent, I often do not let such articles stand long.
 

 


 

 

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