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Dont Focus Too Much on Your Internet Business Website Ranking

January 16th, 2009

No doubt, having a high search engine ranking is very important to a home business owner as it will increase their business revenue. Much money have been spend on search engine optimization software, books, ebook and SEO services in order to obtain a high ranking website.

The goal of every webmaster for their website is to obtain the HIGHEST ranking available in google. However, the algorithm of google kept changing and it is not an easy task to reach that status.

There are many OPEN secrets on how you can obtain a high ranking in the world largest search engine "google".

The top open secret is to obtain reciprocal links by exchanging link with other website or one way back linking via article writing, forum posting or even blogging. So if every webmaster have done that, then wouldn't all of them obtain a high ranking.

As the largest search engine, google wouldn't be that dumb to just obtain the results just because a website has many thousands of links pointing to it. What usually happened is that if the knowledge is available to many of the webmaster, google engineers would know the strategy that millions of webmaster are applying.

It will then lower the points given to linking and create new linking criteria such as:

- the number of relevant links pointing to the website

- the number of irrelevant links pointing to the website

- the number of relevant outgoing links pointing to other website

- the rank of the back linking website

- the anchor text used during the linking etc.

As you can see, a high ranking strategy is a never ending ball game. The search engine criteria results will always be changing and it will always remain an Internal Top Secrets for the Search Engine Companies. However, what google and other search engine wants to achieve is that no one can or should be able to manipulate their search results. The end users of the search engine will be to obtain nothing but RELEVANT results that they are searching for.

All this is not that bad because it give new webmaster and their website a chance in the google search engine. As long as your website contents are fresh, unique and relevant, it will stand a great chance of begin display in the google search engine results. Google employed many smart software engineers and any loop holes which webmaster tried to exploit now will eventually be cover up. Many webmasters have learn the hard way after their website are penalized for trying to exploit some of the search engine weakness.

Therefore, do what you can to make your website search engine friendly but don't focus too much on your search engine ranking. There are also other useful Internet Advertising method such as PPC Search Engine Advertising, Forum Posting, Blogging etc.

Wishing you success in advertising your Internet Business Website.

By © Arthur, The Online Internet Home Business Opportunity

Copyright @ Arthur http://www.online-internet-home-business-opportunity.com Helping to groom potential entrepreneurs into the next Business Star. Most financial successful individuals grow rich by starting their own business. You too can own your dream business.

Author: Arthur Wang

 

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Being a webmaster is a much more important job than most companies would dare admit. Webmasters are responsible for the company web presence on every level, from the website copy to the web and email server administration. Additionally, webmasters are often tasked even more duties that should be considered unrelated responsibilities for the position of webmaster. These extra duties often will include online as well as offline promotion and marketing, search optimization, advertising, application programming, graphic design and/or brand management. The role of the webmaster has grown over the years and webmasters need to grow with the company's expectations or the website will not succeed. For instance, it is easy to get banned from the search engines for not knowing the correct methods to use to optimize a website for a better results ranking from the search engines for any particular search phrase.

This is why Webmastery is here, not just to offer direction and assist webmasters, but to do so masterfully, as you expect of yourself, or as your company expects out of you.
 

Since I am an American and know only American English and SEO methods, I specialize in American Webmastery. Hence the domain name, Webmastery.US.
 

However, please note that often both sides of the coin are presented here. Some webmasters swear by Linux and we offer articles by such authors to give insight to their creativity. Others are die-hard Microsoft software fans and use Windows based servers. Despite the bias, each system has its own advantages, and such articles are reprinted here for their positive contribution to those platforms, not to enforce their bias. It is we that have to make the final analysis.
 

This difference is even more apparent when I am showcasing and promoting white hat SEO (search engine optimization) and a black hat SEO article is published here, which method if followed could get a website banned from the search engines. The reason I allow it a small platform is to showcase its apparent and obvious idiocy in contrast to white hat SEO techniques. And as I cannot edit these articles in order to correct them, I let their illogicality and stupidity stand on their own for a time without any edits. But in case their spaminess is not apparent, I often do not let such articles stand long.
 

 


 

 

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