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"The Most Powerful Skills You Could Have as a Webmaster"

January 14th, 2009

What are the most powerful skills you could have as a webmaster?

HTML and website creation programs Graphics programs Perl CGI ASP Javascript Coldfusion

Those skills are great, but what many employers and clients REALLY WANT goes unsaid. What they do not tell you is this: They really want high-impact results. And you can get high-impact results by honing high-impact skills.

High-impact skills are: +designing to facilitate sales +search engine optimization, submittal and tracking +writing to sell +knowing how to increase traffic that results in sales +tracking the success of ad campaigns

Imagine taking a website from 0 to 100,000 people a month through your search engine efforts. Or placing ads in publications you recommended that resulted in thousands in sales. Or revamping an old site in a way that causes twice as many people to buy from your site.

You don't have to have ALL the high-impact skills I listed. Let's say you're good at search engine optimization and every time you do it, huge traffic happens. This one high-impact skill that brings high-impact results will get the attention of your employer, prospective employers or prospective clients.

Here's the best part: you may already have had these results. Maybe you haven't been highlighting them on your resume or performance review like you could have. Highlight them and you'll notice a difference in your life.

And if you don't YET have these results, you can acquire them on-the-job over the next few months. Then you'll have an edge on webmasters who believe that tech skills are enough.

About the author: Raynay Valles is a results-focused webmaster and author of 10 Minute Answers for High-Impact Webmasters, the amazing resource high-impact webmasters use. http://www.10minuteanswers.com/webmasters/

Author: Raynay Valles

 

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Being a webmaster is a much more important job than most companies would dare admit. Webmasters are responsible for the company web presence on every level, from the website copy to the web and email server administration. Additionally, webmasters are often tasked even more duties that should be considered unrelated responsibilities for the position of webmaster. These extra duties often will include online as well as offline promotion and marketing, search optimization, advertising, application programming, graphic design and/or brand management. The role of the webmaster has grown over the years and webmasters need to grow with the company's expectations or the website will not succeed. For instance, it is easy to get banned from the search engines for not knowing the correct methods to use to optimize a website for a better results ranking from the search engines for any particular search phrase.

This is why Webmastery is here, not just to offer direction and assist webmasters, but to do so masterfully, as you expect of yourself, or as your company expects out of you.
 

Since I am an American and know only American English and SEO methods, I specialize in American Webmastery. Hence the domain name, Webmastery.US.
 

However, please note that often both sides of the coin are presented here. Some webmasters swear by Linux and we offer articles by such authors to give insight to their creativity. Others are die-hard Microsoft software fans and use Windows based servers. Despite the bias, each system has its own advantages, and such articles are reprinted here for their positive contribution to those platforms, not to enforce their bias. It is we that have to make the final analysis.
 

This difference is even more apparent when I am showcasing and promoting white hat SEO (search engine optimization) and a black hat SEO article is published here, which method if followed could get a website banned from the search engines. The reason I allow it a small platform is to showcase its apparent and obvious idiocy in contrast to white hat SEO techniques. And as I cannot edit these articles in order to correct them, I let their illogicality and stupidity stand on their own for a time without any edits. But in case their spaminess is not apparent, I often do not let such articles stand long.
 

 


 

 

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