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10 Rules Of Effective Seo

March 12th, 2009

If you have talked to any webmaster, his primary goal will be to increase the traffic on his website. The process of improving traffic and volume to website from the search engines is called Search Engine Optimization (SEO).

The history of SEO begins in the mid 90s when the search engines started cataloging websites and web pages. Site owners were quick to recognize the advantages and benefits of their sites being highly ranked.

There are different ways and techniques a webmaster can use to upgrade the ranking of his website.

1. The first and golden rule for Search Engine Optimization is to fully optimize your website for the web Search Engines.
The use of a carefully researched key phrase or term will lead people to your website.

2. Make the Content your Focus.
Do not try to fill too many different topics in just one page. Concentrate only on a few topics per page using a keyword rich content.

3. Make use of the Text Links instead of fancy menus.
Search Engines usually find text links easily. Also include a site map with your website. This will make your website navigation easy for the web surfer and will increase your ranking.

4. Resource Page of links should be included in the website.
This will ensure people to easily connect to your website.

5. One of the determining factors for page ranking is link popularity.
It is the single biggest factor by which Google determines that what websites are indexed is the number of websites linking to a particular webpage. Exchanging links with the other websites is also a sure way of increasing traffic to your website.

6. Do not try to make your web page too much resource heavy.
This can lead users from avoiding your website, thus decreasing web traffic.

7. The usage of an image or banner links is not the best way to increase web page ranking.
This is because the search engine cannot see pictures. Therefore they are not a very useful link until and unless someone clicks on them.

8. Search Engines looks for keywords which are requested by web surfers looking for information.
The greater the probability that your website is the exact or correct match, the higher the ranking of your website can be. Similarly more times you carefully select keywords, the higher will be your web traffic.

9. Adding Anchor texts is a better way of describing and explaining your linked text. Search Engines usually give more preference to this type of links.

10. If you want to achieve high traffic then you will have to make your site exemplary.
Use a method of navigation which is consistent. Implementing all of the mentioned techniques will increase chances that the search engines indexes all of your website pages.

For free SEO techniques and articles please visit Technology Blog today!

About the Author:

Web publisher and author for the past 15+ years.

Author: Jack Clarke

 

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Being a webmaster is a much more important job than most companies would dare admit. Webmasters are responsible for the company web presence on every level, from the website copy to the web and email server administration. Additionally, webmasters are often tasked even more duties that should be considered unrelated responsibilities for the position of webmaster. These extra duties often will include online as well as offline promotion and marketing, search optimization, advertising, application programming, graphic design and/or brand management. The role of the webmaster has grown over the years and webmasters need to grow with the company's expectations or the website will not succeed. For instance, it is easy to get banned from the search engines for not knowing the correct methods to use to optimize a website for a better results ranking from the search engines for any particular search phrase.

This is why Webmastery is here, not just to offer direction and assist webmasters, but to do so masterfully, as you expect of yourself, or as your company expects out of you.
 

Since I am an American and know only American English and SEO methods, I specialize in American Webmastery. Hence the domain name, Webmastery.US.
 

However, please note that often both sides of the coin are presented here. Some webmasters swear by Linux and we offer articles by such authors to give insight to their creativity. Others are die-hard Microsoft software fans and use Windows based servers. Despite the bias, each system has its own advantages, and such articles are reprinted here for their positive contribution to those platforms, not to enforce their bias. It is we that have to make the final analysis.
 

This difference is even more apparent when I am showcasing and promoting white hat SEO (search engine optimization) and a black hat SEO article is published here, which method if followed could get a website banned from the search engines. The reason I allow it a small platform is to showcase its apparent and obvious idiocy in contrast to white hat SEO techniques. And as I cannot edit these articles in order to correct them, I let their illogicality and stupidity stand on their own for a time without any edits. But in case their spaminess is not apparent, I often do not let such articles stand long.
 

 


 

 

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