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Bait And Switch Technique: Temporary Optimization Solution

March 21st, 2009

Bait and switch is a popular con technique used by retailers who would offer a product as a great deal. When a buyer showed up to purchase it, the seller would try to "switch" then to the ones with low quality or more expensive products. It was used by retailers for many years prior to the advent of the internet. Now, with internet becoming a global marketplace, bait and switch is rapidly spreading its evil wings to lure innocent customers.

In Search Engine Optimization terminology, bait and switch is a spam technique that involves creating an optimized page and a normal regular page. The optimized page is created for the search engine or directory and the regular page for other user agents at the same URL. The optimized page is submitted to search engines and when it gets indexed, it is replaced by the regular page.

Today, many online retailers use bait and switch spam techniques, especially those involved in adult web promotion and adult web marketing strategies. These sites lure customers through doorway pages (a traditional black hat SEO and a bait and switch technique). Some sites get involved in traditional bait and switch techniques. These sites sell adult products at the fraction of the recommended retail price. When the buyer confirms the order via a phone call, he gets notified that the product ordered does not include any required accessories or features. The associated accessories are sold at a much-higher price, separately.

However, bait and switch has its own disadvantages. If a SEO expert involved in Adult website promotion employs such spam techniques, it will result only as a temporary optimization solution. This is because most search engine bots and crawlers visit the site several times a month. When a crawler revisits a bait and switch adult website, it will notice a change in the content of the site and then it will adjust the search engine rankings.

An SEO expert involved in adult web site promotion should ensure that he employs the right SEO tactics to attract traffic and sell a product at a very good price.

About the Author:

I am the webmaster at www.adultwebdesignersite.com ' a web design company providing adult web marketing and offering high quality adult website designs.

Author: Anirban Bhattacharya

 

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Being a webmaster is a much more important job than most companies would dare admit. Webmasters are responsible for the company web presence on every level, from the website copy to the web and email server administration. Additionally, webmasters are often tasked even more duties that should be considered unrelated responsibilities for the position of webmaster. These extra duties often will include online as well as offline promotion and marketing, search optimization, advertising, application programming, graphic design and/or brand management. The role of the webmaster has grown over the years and webmasters need to grow with the company's expectations or the website will not succeed. For instance, it is easy to get banned from the search engines for not knowing the correct methods to use to optimize a website for a better results ranking from the search engines for any particular search phrase.

This is why Webmastery is here, not just to offer direction and assist webmasters, but to do so masterfully, as you expect of yourself, or as your company expects out of you.
 

Since I am an American and know only American English and SEO methods, I specialize in American Webmastery. Hence the domain name, Webmastery.US.
 

However, please note that often both sides of the coin are presented here. Some webmasters swear by Linux and we offer articles by such authors to give insight to their creativity. Others are die-hard Microsoft software fans and use Windows based servers. Despite the bias, each system has its own advantages, and such articles are reprinted here for their positive contribution to those platforms, not to enforce their bias. It is we that have to make the final analysis.
 

This difference is even more apparent when I am showcasing and promoting white hat SEO (search engine optimization) and a black hat SEO article is published here, which method if followed could get a website banned from the search engines. The reason I allow it a small platform is to showcase its apparent and obvious idiocy in contrast to white hat SEO techniques. And as I cannot edit these articles in order to correct them, I let their illogicality and stupidity stand on their own for a time without any edits. But in case their spaminess is not apparent, I often do not let such articles stand long.
 

 


 

 

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