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Webmaster Blog - Science of the Web

February 6th, 2009
Webmasters from all across the globe know the value of high search engine rankings, the only thing most are not very sure of is how to achieve them. Webmaster communities have come together to debate and discuss this issue which represents the difference between zero visibility and extreme search engine popularity.

This is where the famous terms SEO and SEM comes into consideration. SEO simply stands for "search engine optimization" and SEM for "search engine marketing"; a balanced and passive-aggressive implementation of both strategies can certainly sky-rocket a webmaster's advertising or affiliate income.

Besides search engine placement, webmasters gather in a certain community or discussion board to discuss several other topics such as advertising networks, on-page as well as off-page optimization, services, etc.

There are millions of web pages available on the web but only a low percentage makes it to the top of the search engines such as Google or Yahoo for a specific term, and this is often one concept which confuses new webmasters. Ranking high in a search engine in particular doesn't mean ranking for every single imaginable keyword in a niche. It simply means that due to well done on-page and off-page optimization a site or a page within the site, could rank high for a single term. Depending on the marketing strategy and link diversity method used the web source will acquire relevant backlinks which use a specific anchor text needed to climb on the SERP (search engine result pages).

Besides optimization, every webmaster also deals with time management issues, content generation difficulties and design. The later causes many controversies because some great designers create incredibly looking sites which hurt on-page optimization, for instance, a great site created in Photoshop can display amazing graphics but each image has its own size/weight and when loaded from an average dial up connection (56K) it would take several minutes to load in the user's browser, and we all know that if a site doesn't load within 3-10 seconds people tend to leave the site quickly.

Link building and link baiting strategies are important to build high quality and relevant one way links, but it is also misunderstood the effects of obtaining many backlinks in a short period of time. Some link networks offer reciprocal link trading to improve search engine placement and relevancy, the only problem is that all of the links are acquired in a matter of days or a week, all anchor texts are similar if not the same, and the linking network can easily be identified. This particular practice will only hurt a web site because to Google it would seem that the webmaster is trying to manipulate the SERP through aggressive linking methods, and so the sand box effect takes over.

The best way to avoid all of these pitfalls is to constantly read webmaster forums and high quality blogs which provide up to the minute information such as Digital Point, Webmaster World, Matt Cutts, Joe Hayes, Search Engine Watch, etc. The best SEO strategies are keeping up the ever changing technology, test, test some more and then test again.

About the Author

JoeHaves is a webmaster blog which provides expert information about search engine optimization. Learn about Adsense in Wordpress to better monetize your sites. Visit us today!

Author: Ivan Cuxeva Jr

 

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Being a webmaster is a much more important job than most companies would dare admit. Webmasters are responsible for the company web presence on every level, from the website copy to the web and email server administration. Additionally, webmasters are often tasked even more duties that should be considered unrelated responsibilities for the position of webmaster. These extra duties often will include online as well as offline promotion and marketing, search optimization, advertising, application programming, graphic design and/or brand management. The role of the webmaster has grown over the years and webmasters need to grow with the company's expectations or the website will not succeed. For instance, it is easy to get banned from the search engines for not knowing the correct methods to use to optimize a website for a better results ranking from the search engines for any particular search phrase.

This is why Webmastery is here, not just to offer direction and assist webmasters, but to do so masterfully, as you expect of yourself, or as your company expects out of you.
 

Since I am an American and know only American English and SEO methods, I specialize in American Webmastery. Hence the domain name, Webmastery.US.
 

However, please note that often both sides of the coin are presented here. Some webmasters swear by Linux and we offer articles by such authors to give insight to their creativity. Others are die-hard Microsoft software fans and use Windows based servers. Despite the bias, each system has its own advantages, and such articles are reprinted here for their positive contribution to those platforms, not to enforce their bias. It is we that have to make the final analysis.
 

This difference is even more apparent when I am showcasing and promoting white hat SEO (search engine optimization) and a black hat SEO article is published here, which method if followed could get a website banned from the search engines. The reason I allow it a small platform is to showcase its apparent and obvious idiocy in contrast to white hat SEO techniques. And as I cannot edit these articles in order to correct them, I let their illogicality and stupidity stand on their own for a time without any edits. But in case their spaminess is not apparent, I often do not let such articles stand long.
 

 


 

 

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