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When SEO Takes the Value out of a Website

February 6th, 2009

Every webmaster would like to see his/her website to be the number 1 search result returned in search engines. A number 1 spot in Google pretty much guarantees loads of traffic to a website which can then materialize in high revenue for the website owner.

To reach that number 1 spot search engine optimization (SEO) is the tool webmasters have to use in almost every case. Several books have been written covering search engine optimization. Hundreds of websites cover the topic and give loads of advice. There is so much information about this topic - it's almost impossible to digest. Webmasters have all they need available at their hands at any time and also share the knowledge. Google (as an example) changes the rules all the time and missing out on these things can mean that a website drops down to the bottom of the search results delivered on any given search. The hunt for the best search engine optimization results is on 24 hours a day, 365 days a year.

As with anything there will always be people who go a step too far. Search Engine Optimization is no exception. You've got the Black Hats who do use every legal or illegal trick to increase their website's search engine ranking and you have the so called White Hats who play by the rules and only use legitimate SEO tools and tricks. And then you have people who just over-do it. They build their websites completely optimized for the search engines but seem to forget about the user in the end. These websites are stuffed with keywords and phrases all over. Navigation and presentation of content is optimized for the search engine but they seem to completely forget about the human factor. Yes, driving traffic to the website from search engines is great. But what if the site is difficult to navigate for the visitor because it is optimized for a search engine and not for usability? A website not meeting the needs of humans is set up to fail.

Having the number 1 spot in a search engine will not materialize in higher profits and revenue if the site does not meet basics requirements for humans to a) navigate the site properly and b) to be able discover what they are looking for in an easy way. Articles stuffed with the same keywords over and over again are hard to read and the information the user is looking for is difficult to extract. Links to sub-pages covered under keywords over and over again will make it difficult to even get to the information the user is looking for. The user experience will be disappointing and will lead to the user moving on to other sites that are able to deliver information in an appropriate way. There are other webmasters who are able to achieve high search engine rankings and still offer satisfying experiences for users on their websites?

So, if you are a webmaster - will you optimize your websites for search engines or for the user?

About the Author

Christoph Puetz is a successful entrepreneur and international book author. Examples of his search engine optimization work can be found at Web Hosting Tutorials, Highlands Ranch and at Credit Repair.

The article can be published by anyone as long as the resource box (About the Author) is posted on the website including the links. These links must be clickable.

Author: Christoph Puetz

 

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Being a webmaster is a much more important job than most companies would dare admit. Webmasters are responsible for the company web presence on every level, from the website copy to the web and email server administration. Additionally, webmasters are often tasked even more duties that should be considered unrelated responsibilities for the position of webmaster. These extra duties often will include online as well as offline promotion and marketing, search optimization, advertising, application programming, graphic design and/or brand management. The role of the webmaster has grown over the years and webmasters need to grow with the company's expectations or the website will not succeed. For instance, it is easy to get banned from the search engines for not knowing the correct methods to use to optimize a website for a better results ranking from the search engines for any particular search phrase.

This is why Webmastery is here, not just to offer direction and assist webmasters, but to do so masterfully, as you expect of yourself, or as your company expects out of you.
 

Since I am an American and know only American English and SEO methods, I specialize in American Webmastery. Hence the domain name, Webmastery.US.
 

However, please note that often both sides of the coin are presented here. Some webmasters swear by Linux and we offer articles by such authors to give insight to their creativity. Others are die-hard Microsoft software fans and use Windows based servers. Despite the bias, each system has its own advantages, and such articles are reprinted here for their positive contribution to those platforms, not to enforce their bias. It is we that have to make the final analysis.
 

This difference is even more apparent when I am showcasing and promoting white hat SEO (search engine optimization) and a black hat SEO article is published here, which method if followed could get a website banned from the search engines. The reason I allow it a small platform is to showcase its apparent and obvious idiocy in contrast to white hat SEO techniques. And as I cannot edit these articles in order to correct them, I let their illogicality and stupidity stand on their own for a time without any edits. But in case their spaminess is not apparent, I often do not let such articles stand long.
 

 


 

 

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