Seven Top Things to Know Before you Contact your Web Master
Title: Seven Top Things to Know Before you Contact your Web
Master Judy Culllins c. 2005 Save yourself time and money
mistakes. Get your Web site sales copy writing ready before you
contact your webmaster. 1. Know what is the number one thing you
want to sell. The number two, and the number three. 2. Know your
preferred audience who will come looking for your book. 3. Make
a list of your Web targeted visitor's reasons to want you book
or service. Answer the question, "Why should I buy your book?"
"Why should I use your service?" Benefits are what sell your
book or service, while features help explain them. . 4. Make a
list of your book or service features. Add these to your Web
sales letter after your bulleted benefit points. 5. Write your
book's sales letter for your home page if you offer only one
book and no service. 6. Write a sales letter for each product or
service you offer.Use a long one for your Web site because
people need man reasons to make a buying decision. Appeal to
their emotions too. Write a short sales piece for email
promotions. 7. Make your home page compelling with
benefit-driven headlines or testimonials as a link to lead to
your sales message. Your visitors don't need your story. You
won't need to write more than one Web site when you follow these
seven tips.
About the author:
Judy Cullins, 20-year Book and Internet Marketing Coach works
with small business people who want to make a difference in
people's lives, build their credibility and clients, and make a
consistent life-long income. Author of Write Your eBook or Other
Short Book Fast and 10 others, she offers free help through her
2 monthly ezines, "The Book Coach Says. . .," and "Business Tip
of the Month." at www.bookcoaching.com. Email her at Ju
Author: Judy Cullins
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Being a webmaster is a much more important job than most companies would dare admit. Webmasters are responsible for the company web presence on every level, from the website copy to the web and email server administration. Additionally, webmasters are often tasked even more duties that should be considered unrelated responsibilities for the position of webmaster. These extra duties often will include online as well as offline promotion and marketing, search optimization, advertising, application programming, graphic design and/or brand management. The role of the webmaster has grown over the years and webmasters need to grow with the company's expectations or the website will not succeed. For instance, it is easy to get banned from the search engines for not knowing the correct methods to use to optimize a website for a better results ranking from the search engines for any particular search phrase.
This is why Webmastery is here, not just to offer direction and assist webmasters, but to do so masterfully, as you expect of yourself, or as your company expects out of you.
Since I am an American and know only American English and SEO methods, I specialize in American Webmastery. Hence the domain name, Webmastery.US.
However, please note that often both sides of the coin are presented here. Some webmasters swear by Linux and we offer articles by such authors to give insight to their creativity. Others are die-hard Microsoft software fans and use Windows based servers. Despite the bias, each system has its own advantages, and such articles are reprinted here for their positive contribution to those platforms, not to enforce their bias. It is we that have to make the final analysis.
This difference is even more apparent when I am showcasing and promoting white hat SEO (search engine optimization) and a black hat SEO article is published here, which method if followed could get a website banned from the search engines. The reason I allow it a small platform is to showcase its apparent and obvious idiocy in contrast to white hat SEO techniques. And as I cannot edit these articles in order to correct them, I let their illogicality and stupidity stand on their own for a time without any edits. But in case their spaminess is not apparent, I often do not let such articles stand long.
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