Website design and promotion advice
Are you thinking that it is about time your small business had
an internet presence, however are not too sure how or who to go
to build and promote the website.
This article will hopefully be of benefit to you as it will give
you free tips on website promotion and on how to obtain a
website on the cheap.
Many people believe that it will cost them thousands to have a
website designed and this fact alone puts many people off. Due
to the large number of people who now offer website design
services, this should not be the case. The websites at the
bottom of this article were designed for under £50 and there is
no reason why you should pay over a £100 for a similar website.
It is not just about the price of course, if you pay £50 and the
website is not search engine friendly or looks rubbish then its
a waste of £50.
If you are willing to be patient and to make a few calls and
write a few emails you should be able to find a great deal.
Once you have the website built you then need to think about
website promotion. A favourite of mine is google adwords, this
is where you pay a fee to appear on their sponsored websites
section which appears on the right hand side of the search
results. This enables you to obtain a first page entry on the
search engine for a particular phrase or keyword.
Another idea is to write articles like the one you are reading.
You are able to submit the articles to article websites such as:
http://www.ezinearticles.com
http://www.goarticles.com
http://www.searchwarp.com
Other webmasters and ezines are able to use your article on
their websites and newsletters thus giving you an additional
backward link. The number of backward links a website has will
affect its page rank, the higher the number of backward links,
the higher the page rank. Generally the higher the page rank,
the more visitors your website is likely to get.
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About the author:
Stephen Hill runs a speech centre in Birmingham, England. He has
a number of of websites at:
stuttering
treatment
stammering
information
stuttering cure
Author: Stephen Hill
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Being a webmaster is a much more important job than most companies would dare admit. Webmasters are responsible for the company web presence on every level, from the website copy to the web and email server administration. Additionally, webmasters are often tasked even more duties that should be considered unrelated responsibilities for the position of webmaster. These extra duties often will include online as well as offline promotion and marketing, search optimization, advertising, application programming, graphic design and/or brand management. The role of the webmaster has grown over the years and webmasters need to grow with the company's expectations or the website will not succeed. For instance, it is easy to get banned from the search engines for not knowing the correct methods to use to optimize a website for a better results ranking from the search engines for any particular search phrase.
This is why Webmastery is here, not just to offer direction and assist webmasters, but to do so masterfully, as you expect of yourself, or as your company expects out of you.
Since I am an American and know only American English and SEO methods, I specialize in American Webmastery. Hence the domain name, Webmastery.US.
However, please note that often both sides of the coin are presented here. Some webmasters swear by Linux and we offer articles by such authors to give insight to their creativity. Others are die-hard Microsoft software fans and use Windows based servers. Despite the bias, each system has its own advantages, and such articles are reprinted here for their positive contribution to those platforms, not to enforce their bias. It is we that have to make the final analysis.
This difference is even more apparent when I am showcasing and promoting white hat SEO (search engine optimization) and a black hat SEO article is published here, which method if followed could get a website banned from the search engines. The reason I allow it a small platform is to showcase its apparent and obvious idiocy in contrast to white hat SEO techniques. And as I cannot edit these articles in order to correct them, I let their illogicality and stupidity stand on their own for a time without any edits. But in case their spaminess is not apparent, I often do not let such articles stand long.
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Target: Page 1 Search Result Rankings
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