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SEO - What You Should Not Do

July 29th, 2009

SEO is one of the economic ways to get your url listed on the top of free search engines. That is why SEO become so important. There are tons of guidance in SEO on the internet. But in the other hand, there are also misguidance in SEO. They always say to optimize, optimize and optimize your web page with keywords, without considering another factors like determining keywords or phrases keywords effectiveness, how many times you should repeating keywords on your page, etc. What I want to tell you is, that's not enough. If you want to get effective search engine optimization, then avoid these mistakes:

1) Using wrong keywords. What I mean with wrong keywords are using certain keywords or phases that have no effectiveness in value. Using these kind of keywords will bring you thousands of competitors (not visitors) and make your site stink.

2) Keyword density exceed than 5%. It is true that to get the top on search engines, you need to repeat keywords several times on your page. But, too much repeating keywords on your page will make your site being penalties, since search engines assume it as spam. Just follow the thumb rule: keyword density may not exceed than 5%. This is the safe way to get your url listed on search engines. If you have any difficulties about this, simply, divide the keyword with the numbers of total words. Multiply the result with 100%. Now you got it.

3) Hidden texts. Hidden text is text that has the same in color with web page's background and this is a part of spam. Many web masters use hidden texts technique to increase keyword density. Indeed, these texts is unreadable by human visitors but, spiders can recognize it.

4) Too much images/flashes. This is another mistakes of building web sites. Many web masters use images and animations in their web site to attract visitors. It does make their web sites dynamic but, search engines can not see even an image on their site. They don't realize that search engines are blind. If inserting an image become so important, use it's alt attribute so search engines robots can read the alternative texts. The alt attribute itself have to represent keywords you use.

5) Javascript Like animation, Javascript does make dynamic web site but, search engines cannot recognize it well. So it is need to be avoided.

About the author: Endar WS is a SEO copywriter. Visit his site for more information of search engine optimization and get your url listed on the top 25 of free search engines. http://www.2search-engine-optimization.info

Author: Endar WS

 

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Being a webmaster is a much more important job than most companies would dare admit. Webmasters are responsible for the company web presence on every level, from the website copy to the web and email server administration. Additionally, webmasters are often tasked even more duties that should be considered unrelated responsibilities for the position of webmaster. These extra duties often will include online as well as offline promotion and marketing, search optimization, advertising, application programming, graphic design and/or brand management. The role of the webmaster has grown over the years and webmasters need to grow with the company's expectations or the website will not succeed. For instance, it is easy to get banned from the search engines for not knowing the correct methods to use to optimize a website for a better results ranking from the search engines for any particular search phrase.

This is why Webmastery is here, not just to offer direction and assist webmasters, but to do so masterfully, as you expect of yourself, or as your company expects out of you.
 

Since I am an American and know only American English and SEO methods, I specialize in American Webmastery. Hence the domain name, Webmastery.US.
 

However, please note that often both sides of the coin are presented here. Some webmasters swear by Linux and we offer articles by such authors to give insight to their creativity. Others are die-hard Microsoft software fans and use Windows based servers. Despite the bias, each system has its own advantages, and such articles are reprinted here for their positive contribution to those platforms, not to enforce their bias. It is we that have to make the final analysis.
 

This difference is even more apparent when I am showcasing and promoting white hat SEO (search engine optimization) and a black hat SEO article is published here, which method if followed could get a website banned from the search engines. The reason I allow it a small platform is to showcase its apparent and obvious idiocy in contrast to white hat SEO techniques. And as I cannot edit these articles in order to correct them, I let their illogicality and stupidity stand on their own for a time without any edits. But in case their spaminess is not apparent, I often do not let such articles stand long.
 

 


 

 

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