American Webmastery Logo
 

 


 

 

 
 

10 Effective Advertising Tips!

July 28th, 2010

10 Effective Advertising Tips! by BB Lee (c)2002

(500 words)

Writing a classified ad to sell your product isn't as hard as you might think, if you spend time researching effective copy writing strategies.

Here are a few to try NOW!

1. Never try to sell expensive items from a small classified ad. Use the two step method. Request the reader visit your site for free information or email an auto responder address for more details where you will respond with longer ad copy to effectively sell your product.

2. Study how other marketers write their sales copy. This is a no brainer. Simply study the ads in newsletters you are subscribed to. Or surf to a few of the free classified ad sites and study the ads placed there. Don't copy their ads word for word but use them as an effective design to write your own adverts.

3. Advertise in the right Newsletter. That's right. This is basic stuff. Don't place your ad for cooking lessons in a Sports Trivia Newsletter. Or High Tech Ebooks on Java-Scripting in a Romance Writers Newsletter.

4. Target several appropriate publications. Subscribe to the publications and study their classified ads for several editions before placing your ads. Practice writing adverts following their basic ad writing guidelines.

5. Advertise in more than one publication at a time. Why? You want to pull in as many interested readers as possible in order to make sales.

6. Change your ad copy if it's not working. If people read the same old ad copy in the publication every month they will get bored and probably ignore your copy. It's human nature to do this. Freshen up your copy with new headlines, different lengths, new wording, power words, appropriate humor, details, interesting facts, testimonials.

7. Key your ads to find out which one's are working. Or simply have several email addresses or auto responders and calculate which email address receives the most response to your ads.

8. Keep records of every one who responds to your ads. Follow up with appropriate messages about your product. Of course give them the option to opt out of receiving further correspondence.

9. Free Classified Ad Sites are a great way to test your ad writing skills before placing paid ads in publications online. Study how other marketers at these sites write their ads. Respond to their ads to see how they further market their product. Don't forget to set up a free email account especially to handle your request.

10. Study offline publications. And, advertisements you receive by snail-mail to see how they put it all together. This will help to build your ad writing skills and confidence in your copy writing abilities.

----------------------------------------------------------------- -------------------------------------

BB Lee is Editor/Publisher of SmallBizBits Newsletter. Visit the site at http://www.angelfire.com/zine/smallbiz Limited Time! New Subscribers Request Your Free Ad! mailto:smallbiz@angelfire.com

----------------------------------------------------------------- -------------------------------

About the author: BB Lee is editor/publisher of the home based business newsletter SmallBizBits. And a published writer of articles and non-fiction books.

Author: BB Lee

 

American Webmastery Logo

Feedback / Report a Post

 

Being a webmaster is a much more important job than most companies would dare admit. Webmasters are responsible for the company web presence on every level, from the website copy to the web and email server administration. Additionally, webmasters are often tasked even more duties that should be considered unrelated responsibilities for the position of webmaster. These extra duties often will include online as well as offline promotion and marketing, search optimization, advertising, application programming, graphic design and/or brand management. The role of the webmaster has grown over the years and webmasters need to grow with the company's expectations or the website will not succeed. For instance, it is easy to get banned from the search engines for not knowing the correct methods to use to optimize a website for a better results ranking from the search engines for any particular search phrase.

This is why Webmastery is here, not just to offer direction and assist webmasters, but to do so masterfully, as you expect of yourself, or as your company expects out of you.
 

Since I am an American and know only American English and SEO methods, I specialize in American Webmastery. Hence the domain name, Webmastery.US.
 

However, please note that often both sides of the coin are presented here. Some webmasters swear by Linux and we offer articles by such authors to give insight to their creativity. Others are die-hard Microsoft software fans and use Windows based servers. Despite the bias, each system has its own advantages, and such articles are reprinted here for their positive contribution to those platforms, not to enforce their bias. It is we that have to make the final analysis.
 

This difference is even more apparent when I am showcasing and promoting white hat SEO (search engine optimization) and a black hat SEO article is published here, which method if followed could get a website banned from the search engines. The reason I allow it a small platform is to showcase its apparent and obvious idiocy in contrast to white hat SEO techniques. And as I cannot edit these articles in order to correct them, I let their illogicality and stupidity stand on their own for a time without any edits. But in case their spaminess is not apparent, I often do not let such articles stand long.
 

 


 

 

Related Webmaster Information & Resource Sites:
Domain Buffs     Parking PPC     PPC Ad Income: Website Monetization     Apache Website Hosting     Design: CSS Websites     foo site: Website Coding     php Web Development     Target: Page 1 Search Result Rankings     Ad Working     Yahooter?