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MSN Optimization at a glance

February 2nd, 2009

If you want to be successful at the web, you shouldn't ignore optimization for MSN search engine.

MSN is the third search engine now and has emphasis on using on page optimization techniques, instead Google and Yahoo pay close attention to your incoming link anchor text, so MSN indexes more pages than other search engines, and in result you can rank your pages higher and faster in MSN search engine.

Microsoft has published guidelines for site owners. It is important for MSN that you use well-formed HTML code and don't have broken links in your pages.

They suggest to:

Use a robots.txt file to control how MSNBot indexes your site, using a robots.txt file is important for other crawlers, too.

Place descriptive content near the top of each web page and make sure each web page has a clear topic and purpose.

Add a website description into a Description meta tag. If you change your content, update your website description.

Contents are king for MSN, limit all pages to a reasonable size, whit out picture fewer than 150 KB. Add a site map; this enables MSNBot to find all of your pages easily. Choose one topic for each page.

Avoid loading pages with irrelevant words to increase a page's keyword density and don't use hidden text or links, this means you spam the MSN and they may remove you from their index.

Don't forget that MSN is a very content and keyword sensitive search engine. If you pay close attention to your keywords and content, MSN Search will reward your website with strong search engine rankings.

You can learn more about the MSN Search beta product by reading their blog located here: http://blogs.msdn.com/msnsearch and their site owner suggestion guidelines are located at http://search.msn.com/docs/siteowner.aspx.

On page optimization is important for other search engines too, with optimization your page for MSN your ranking will improve in other search engines.

For more information about other search engines refer to my WebSite.

About the author: Mostafa Soleimanzadeh is the owner of http://www.netmarketingway.com/ where you'll find articles and Free content about Search Engine Optimization strategies and Website Promotion ways. Learn How to Optimize Your Website for Higher Search Engine Rankings.

Author: Mostafa Soleimanzadeh

 

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Being a webmaster is a much more important job than most companies would dare admit. Webmasters are responsible for the company web presence on every level, from the website copy to the web and email server administration. Additionally, webmasters are often tasked even more duties that should be considered unrelated responsibilities for the position of webmaster. These extra duties often will include online as well as offline promotion and marketing, search optimization, advertising, application programming, graphic design and/or brand management. The role of the webmaster has grown over the years and webmasters need to grow with the company's expectations or the website will not succeed. For instance, it is easy to get banned from the search engines for not knowing the correct methods to use to optimize a website for a better results ranking from the search engines for any particular search phrase.

This is why Webmastery is here, not just to offer direction and assist webmasters, but to do so masterfully, as you expect of yourself, or as your company expects out of you.
 

Since I am an American and know only American English and SEO methods, I specialize in American Webmastery. Hence the domain name, Webmastery.US.
 

However, please note that often both sides of the coin are presented here. Some webmasters swear by Linux and we offer articles by such authors to give insight to their creativity. Others are die-hard Microsoft software fans and use Windows based servers. Despite the bias, each system has its own advantages, and such articles are reprinted here for their positive contribution to those platforms, not to enforce their bias. It is we that have to make the final analysis.
 

This difference is even more apparent when I am showcasing and promoting white hat SEO (search engine optimization) and a black hat SEO article is published here, which method if followed could get a website banned from the search engines. The reason I allow it a small platform is to showcase its apparent and obvious idiocy in contrast to white hat SEO techniques. And as I cannot edit these articles in order to correct them, I let their illogicality and stupidity stand on their own for a time without any edits. But in case their spaminess is not apparent, I often do not let such articles stand long.
 

 


 

 

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