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How To Avoid The Google.com Duplicate Content Filter?

December 24th, 2008

More and more webmasters are building websites with publicly available content (data feeds, news feeds, articles). This results in websites with duplicate content on the Internet. In cases of websites build on news feeds or data feeds you can even find websites that match each other 100% (except for the design). Several copies of the same content in a search engine does not really do any good and so Google apparently decided to weed out some of this duplicate content to be able to deliver cleaner and better search results.

Plain copies of websites were hit hardest. If a webmaster was publishing the exact same content on more than one domain, all domains in question were eventually removed from Google's index. Many websites based on affiliate programs suddenly took a big hit in loss of traffic from Google.com. Shortly after this started some webmaster forums saw the same complaints and stories again and if 1 + 1 was put together a clear picture of the situation was available: a duplicate content filter was applied.

Duplicate content is not always bad and will always exist in one way or the other. News websites are the best example of duplicate content. Nobody expects those to be dropped from Google's index.

So, how can webmasters avoid the duplicate content filter? There are quite a few things webmasters can do when using duplicate content of any sort and still create unique pages and content from it. Let's see some of these options explained here.

1) Unique content on pages with duplicate content.

On pages where duplicate content is being used, unique content should be added. I do not mean like just a few different words or a link/navigation menu. If you (the webmaster) can add 15% - 30% unique content to pages where you display duplicate content the overall ratio of duplicate content compared to the overall content of that page goes down. This will reduce the risk of having a page flagged as duplicate content.

2) Randomization of content

Ever seen those "Quote of the Day" thingies on some websites? It adds a random quote of the day to a page at any given time. Every time you come back the page will look different. Those scripts can be used for many more things than just displaying a quote of the day with just a few code changes. With some creativity a webmaster can use such a script to create the impression pages are always updated and always different. This can be a great tool to prevent Google to apply the duplicate content filter.

3) Unique content

Yes, unique content is still king. But sometimes you just cannot work around using duplicate content at all. That is alright. But how about adding unique content to your website, too. If the overall ratio of unique content and duplicate content is well-balanced chances that the duplicate content filter applies to your website are much lower. I personally recommend that a website has at least 30% of unique content to offer (I admit - I am sometimes having difficulties myself to reach that level but I try).

Will this guarantee that your website stays in Google's index? I don't know. To be most successful a website should be completely unique. Unique content is what draws visitors to a website. Everything else can be found somewhere else, too and visitors have no reason to just visit one particular website if they can get the same thing somewhere else.

About the author: Christoph Puetz is a successful Entrepreneur and international book author. Websites currently operated by Christoph are: http://www.highlandsranch.us + http://www.smallbusinesslan d.com

Author: Christoph Puetz

 

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Being a webmaster is a much more important job than most companies would dare admit. Webmasters are responsible for the company web presence on every level, from the website copy to the web and email server administration. Additionally, webmasters are often tasked even more duties that should be considered unrelated responsibilities for the position of webmaster. These extra duties often will include online as well as offline promotion and marketing, search optimization, advertising, application programming, graphic design and/or brand management. The role of the webmaster has grown over the years and webmasters need to grow with the company's expectations or the website will not succeed. For instance, it is easy to get banned from the search engines for not knowing the correct methods to use to optimize a website for a better results ranking from the search engines for any particular search phrase.

This is why Webmastery is here, not just to offer direction and assist webmasters, but to do so masterfully, as you expect of yourself, or as your company expects out of you.
 

Since I am an American and know only American English and SEO methods, I specialize in American Webmastery. Hence the domain name, Webmastery.US.
 

However, please note that often both sides of the coin are presented here. Some webmasters swear by Linux and we offer articles by such authors to give insight to their creativity. Others are die-hard Microsoft software fans and use Windows based servers. Despite the bias, each system has its own advantages, and such articles are reprinted here for their positive contribution to those platforms, not to enforce their bias. It is we that have to make the final analysis.
 

This difference is even more apparent when I am showcasing and promoting white hat SEO (search engine optimization) and a black hat SEO article is published here, which method if followed could get a website banned from the search engines. The reason I allow it a small platform is to showcase its apparent and obvious idiocy in contrast to white hat SEO techniques. And as I cannot edit these articles in order to correct them, I let their illogicality and stupidity stand on their own for a time without any edits. But in case their spaminess is not apparent, I often do not let such articles stand long.
 

 


 

 

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