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How To Syndicate Your Content

January 24th, 2009

Note: In order to preserve the proper format for the HTML code snippet in this article, copy and paste the article into Notepad, then copy and paste it from Notepad into your HTML web page.

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Do you have regularly updating content that you would like to make available to other websites? Perhaps a computer tip of the day, a daily recipe, or even a daily cartoon?

Do you want to give your website more exposure, boost sales, enhance your search engine rankings, or grow your newsletter subscriber list?

A fast and easy way to accomplish all of these goals is by using content syndication. Content syndication is the simple process of making a block of content (which usually changes on a regular basis) available for other webmasters to use on their websites.

Sound complicated? Well, it isn't!

There are several ways to syndicate your content, but the easiest way by far is to use a simple IFRAME (Inline Frame). Here is the HTML code for creating your own content syndication IFRAME:

<iframe src="http://www.yoursite.com/content.html" width="150" height="300" frameborder="1" scrolling="no"></iframe><br>Content courtesy of <a href="http://www.yoursite.com">http://www.yoursite.com</a>

To display your content on his/her web page, all the other webmaster has to do is copy and paste this code into his/her web page in the place where he/she wants your content to be displayed.

Instructions:

1 - Replace http://www.yoursite.com/content.html with the URL of the page on your website that you wish to syndicate. Make sure this page contains only the content itself along with any related HTML code such as bolding, colors, etc. Do not include headers, footers, navigation, etc.

2 - The width and height attributes set the size of the IFRAME in pixels. In the example above, the content would fit in the left-hand navigation column of most websites.

You can change these attributes to any size you wish, but keep in mind that the IFRAME must be large enough to accommodate your content. Also keep in mind that the smaller your syndicated content, the easier it will be to find webmasters who are willing to use it.

3 - The frameborder setting determines whether your content will be displayed inside a box. The default setting is yes (1). If you change this setting to 0, there will be no border, hence no box.

4 - Setting the scrolling attribute to "yes" will add scrollbars to the IFRAME. This is useful if you wish to syndicate a long article while keeping the IFRAME small.

5 - Change the URL in "Content courtesy of http://www.yoursite.com" to your website's URL. This way visitors can click to visit your website if they found your content useful.

I recommend making this line mandatory as a condition for using your content. It will generate targeted traffic to your website and provide a valuable backlink for search engine ranking purposes.

6 - Important: Copy and paste the code above into NotePad, then into your HTML editor. This helps ensure proper formatting in your web page.

7 - Let other webmasters know you have content available for them to place on their websites. You can place a link on your site that says: "Syndicate our content!" or "Like this content? Place it on your website!"

You can also submit your content to the many "free content" websites that are found on the web. Just do a Google search for "free content".

That's all there is to syndicating your content on other websites! Have fun!

About The Author

Rick Rouse is the author of the popular Webmaster SEO Toolkit, a free step-by step guide to getting a top-10 ranking in Google, available at http://www.rlrouse.com/SEO.html

Author: Rick Rouse

 

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Being a webmaster is a much more important job than most companies would dare admit. Webmasters are responsible for the company web presence on every level, from the website copy to the web and email server administration. Additionally, webmasters are often tasked even more duties that should be considered unrelated responsibilities for the position of webmaster. These extra duties often will include online as well as offline promotion and marketing, search optimization, advertising, application programming, graphic design and/or brand management. The role of the webmaster has grown over the years and webmasters need to grow with the company's expectations or the website will not succeed. For instance, it is easy to get banned from the search engines for not knowing the correct methods to use to optimize a website for a better results ranking from the search engines for any particular search phrase.

This is why Webmastery is here, not just to offer direction and assist webmasters, but to do so masterfully, as you expect of yourself, or as your company expects out of you.
 

Since I am an American and know only American English and SEO methods, I specialize in American Webmastery. Hence the domain name, Webmastery.US.
 

However, please note that often both sides of the coin are presented here. Some webmasters swear by Linux and we offer articles by such authors to give insight to their creativity. Others are die-hard Microsoft software fans and use Windows based servers. Despite the bias, each system has its own advantages, and such articles are reprinted here for their positive contribution to those platforms, not to enforce their bias. It is we that have to make the final analysis.
 

This difference is even more apparent when I am showcasing and promoting white hat SEO (search engine optimization) and a black hat SEO article is published here, which method if followed could get a website banned from the search engines. The reason I allow it a small platform is to showcase its apparent and obvious idiocy in contrast to white hat SEO techniques. And as I cannot edit these articles in order to correct them, I let their illogicality and stupidity stand on their own for a time without any edits. But in case their spaminess is not apparent, I often do not let such articles stand long.
 

 


 

 

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